Saturday, September 14, 2013
How Much is Your Life Worth?
Tuesday, October 11, 2011
Shameless
Unless you've been living under a rock for the last eleven days, you've probably noticed that just about everything is suddenly a shade of pink; the front page of a newspaper, the lights shining on the White House, the cleats NFL players are wearing, t-shirts for sale at Walmart, chocolates, cereal, everything from yogurt lids to prescription caps. If no one's told you already, it's October. Which means it's National Breast Cancer Awareness Month.
October comes but once a year, so everyone is trying to get in on a piece of the pink action while they can. All in the name of cancer awareness. What a wonderful thing. How generous; companies, supporting a worthy cause....Or is it?
In October of 2006, I was in the throws of the most intense phase of my treatment. I did not have breast cancer. I lay on the couch most days and each day in October, The View told the story of an amazing breast cancer survivor and Ford gave a car to each of them. I liked the stories, but in between the show segments, there was an inordinate amount of Ford 'Warriors in Pink' commercials begging viewers to purchase a scarf, hat, or shirt to support 'the cause'. I couldn't place what bothered me so much about this...Was it the fact that one specific cancer was getting so much press while I suffered with another? Perhaps. But there was more to it. Something felt sneaky about these 'awareness' ads. Were they raising breast cancer awareness, or brand awareness? What did Ford get for giving cars to cancer survivors? Were they exploiting survivors to gain consumer approval?
I'm not the first person to notice this. Just last night one of my survivor friends posted this in response to the breast cancer movie event 'Five' featured on the Lifetime channel: "Kill me. I just watched that vomitous Lifetime movie "Five"...It was a gross exploitation and sponsored by Ford and Walgreens. Ooo, they make all of their prescription caps pink during the month of October. Frickin fantastic. Woop de do."
I watched the movie, and while I found the stories moving, the use of Ford and Walgreens' names and merchandise not only during commercial breaks but actually in- yes, in the movie was over the top.
Google "Breast Cancer Awareness Month Exploitation" and you can learn more about this.
One article states:
"Corporations push breast cancer in October because it works to sell more products. Women worry that some day they will face breast cancer or already know someone who has. They want to help. And what way is better than to buy something that promises to do good? The reality is that very little of the amount women spend on the pink products wind up at charitable institutions. An ABC News Report from last October pointed out that Campbell's donated a whopping 3.5 cents for every can of soup it sold. To raise a mere $36 to fight breast cancer from the Yoplait campaign, a person needs to eat three cups of yogurt a day for four months."
You can even find criticisms on the Wikipedia page for 'National Breast Cancer Awareness Month':
"The breast cancer advocacy organization, Breast Cancer Action, has said repeatedly in newsletters and other information sources that October has become a public relations campaign that avoids discussion of the causes and prevention of breast cancer and instead focuses on “awareness” as a way to encourage women to get their mammograms. The term pinkwashing has been used by Breast Cancer Action to describe the actions of companies which manufacture and use chemicals which show a link with breast cancer and at the same time publicly support charities focused on curing the disease. Other criticisms center on the marketing of "pink products" and tie ins, citing that more money is spent marketing these campaigns than is donated to the cause." Remember when Susan G. Komen briefly partnered with KFC and had pink buckets- filled with carcinogen laden chicken? Um. Yeah.
Another article details the misuse of the pink ribbon logo:
"Daily Finance, the AOL finance resource center, sought to find out how many of these pink products actually benefit breast cancer. Procter & Gamble’s pink-packaged Swiffer sweeper told buyers that, “Early detection saves lives,” but what does that have to do with donating money? Eventually, it was found out that the company donates a mere two cents to breast cancer research only if the buyer uses a coupon from the Procter & Gamble brand coupon book.
This is a perfect example of how Breast Cancer Awareness Month is being exploited by large companies looking to make a profit. This overuse of the pink ribbon logo stems from the fact that no one owns the image. Also, no one has the right to control its usage. This means that any company anywhere can put a pink ribbon on the packaging to persuade buyers to purchase their product."
My parting words of warning are this: Think before you pink. Want to show a survivor in your life that you care? Leave that pink spatula you don't really need on the shelf. Donate your five dollars instead to one of the reputable charities out there (To find one, check out CharityNavigator).
Hope, Love, Run,
Marathon Girl
Sunday, July 24, 2011
FD 70
Just over 24 hours ago I returned from Montana. I spent a week there, and it was awesome. I met ten other young adult cancer survivors who had all participated in a previous First Descents experience. Our camp was considered an 'FD 2' because we were all returning participants, although my last time in a kayak was two summers ago. As I mentioned before I left, there is a magic that occurs at First Descents, and at previous camps, this took some time to develop, but knowing that the week would fly, we made quick work of getting acquainted. In no time, nicknames were exchanged and fun commenced.
Side note: Nicknames are an FD tradition, and are the only names used at camp...you can go a whole week without hearing your real name, and it's strange to find out at the end of the week that someone you've been calling Symbol, Marvel, or Half-Baked actually goes by a 'normal' name.
I can't describe in detail what happened at camp, because although the days flew, it also seemed that a week's worth of living happened within each day. So I think that I'll post select pictures and tell a story about each to try to explain what exactly happens at FD, but I'm not sure there are words to accurately describe the experience.
Sunday, June 5, 2011
Invincible
Here's the big update: The run is DONE! Today is my official 5-year cancerversary, but I ran my commemorative half marathon last weekend, and I consider it a success. I arrived in Boston after a traffic-less four hour drive. As I drove, I considered what the weekend meant, what it represented for me. The more I thought about it, the clearer it became.
Just like a song gets stuck in your head when you hear it too much, there are phrases that get stuck in mine when the sentiment resonates strongly with what I'm feeling. When I was first diagnosed, the phrase that kept replaying in my mind was "I feel robbed of my invincibility." Meaning that I felt a sense of great loss for the endless sea of possibilities that previously stretched before me. I feared a loss of the following when I found out I had cancer: my big plans for getting married in a few years, having a family some day, graduating from college and beginning a career- even the possibility of retiring and growing old- all were reduced to the hope of living to see my college graduation in eleven months. I contemplated whether I would stay in school if I learned I might not live far beyond that day. I wondered what the lives of those around me would look like if I were gone. Robbed of my invincibility. Those words echoed in my head for days.
As I drove North toward Boston, that familiar phrase I couldn't get out of my head began to morph into something else, and by the time we drove past Fenway, a new concept was resonating inside me: taking back my invincibility.
It seems so clear that this is what I have been working toward for the last five years. I lost so much when I got cancer; I gave up a year of my life to a questionable treatment in the hope that the torture I endured would somehow serve as penance and earn me more years to live. I spent several years after I completed treatment trying to figure out why I didn't feel well, despite being told I should be fine. I worked to get my body healthy and my heart healed from the loss of relationships I valued. I was determined not to let my past mar my future. Running 13.1 miles through the streets of Boston seemed to cement in my mind that I have completed the transformation.
Because what I realized last weekend was that I have done all of these things, and more. It seems I have earned my invincibility back. It seems that way. But in reality, I don't believe I could possibly earn back my invincibility.
The truth is, I lost a lot when I got cancer, but my invincibility wasn't one of those things. I was never invincible before I got cancer; I didn't become invincible until I fought cancer. When I decided I was going to fight, that's when I started to become invincible.
When I had three surgeries less than a month apart from one another, I became invincible.
When I went to the hospital alone five days a week for chemo, I became invincible.
When I learned how to inject the chemo at home, and did it three times a week for the next eleven months, I became invincible.
When I flew across the country to Montana in the dead of winter to meet other cancer patients my age, I became invincible.
When I decided I needed to write about my experience, I became invincible.
When I decided I needed to run, I became invincible.
Logically, I understand that no one is invincible. But to me, feeling invincible means I know, with certainty, that I can do absolutely anything. If I commit to something, anything- Running a race, earning a masters degree, writing a memoir- I can, and will do it. It's the best feeling in the world.
Cancer helped me to find my invincibility, and it is with sincerity that I hope you find yours. Take on a challenge, make a commitment, take a stand. Believe. You are invincible too, you just don't know it yet.
Hope, Love, Run!
Marathon Girl
